Let’s be real: if you’ve ever walked out of the salon with freshly bleached or highlighted hair, you know the magic of that cool, icy tone. But give it a couple of weeks—and a few too many washes—and suddenly that blonde starts leaning... yellow. Or worse, orange.
Enter: purple shampoo. It’s that violet-tinted bottle you’ve probably seen on Instagram or tucked away in your stylist’s product lineup. It might look a little strange (bright purple shampoo? Really?), but trust me—it works. If you’re trying to keep brassiness at bay and your color looking fresh, purple shampoo might just become your best friend.


Virgo de Novo Professional Haircare
https://virgodenovo.com/