AR Colour Report: Luminous Blue: Colour of the year 2027
Selected in response to what WGSN calls a ‘polycrisis’ forecast for 2027, Luminous Blue serves as a chromatic antidote to cultural fatigue while offering a sensory connection to wisdom, heritage and community.
Bold, enigmatic and emotionally charged, Luminous Blue is being advocated as the Colour of the Year for 2027 by WGSN and Coloro, ushering in a vibrant new era of visual storytelling across the fashion domain. Described as both ‘mysterious and eccentric’, this electric yet grounded hue embraces the dualities shaping the global mood: innovation versus nostalgia, pragmatism versus emotion and structure versus fluidity.
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